Tomás Echeverría

The Star Is Inside

Building a better future through youth sports

The Star Is Inside, by Tomás Echeverría — front and back cover
The Book

Are our kids still enjoying the game?

Many kids leave sports at an early age due to the deprivation of joy by parents and coaches. It is time to ask ourselves:

  • Are our kids enjoying team sports?
  • Are they developing the behavior we expect them to have in their adult life?
  • Is the practice of sports collaborating in the construction of these life skills?

The Youth Sport Competency Model describes how values (beliefs) and competencies (behaviors) influence youth athletes’ performance, beyond their technical, physical and mental abilities. Youth sport organizations have a tremendous opportunity to implement a competency-based training program in order to help young athletes develop values and life skills they will use in their adult life.

We can achieve outstanding results if we can change the experience of young players playing sports. We can create more awareness and bring a higher consciousness to children’s sport. We can do it for the good of our children and future generations of great players and athletes.

“Grow through developing others with integrity.”
Tomás Echeverría — personal mission in six words
Portrait of Tomás Echeverría
About the Author

Tomás Echeverría

Tomás was attracted to sports since he was a small kid, and tennis became his passion at the age of 15. Through The Star Is Inside, Tomás transfers his 25+ years of corporate experience into the field of youth sports, applying the concept of competencies used to evaluate job performance to youth athletes to ensure their state of continuous joy. He combines the learning and knowledge of his experience as a corporate executive, as a tennis coach and as a father of three boys who play sports.

Tomás earned an undergraduate degree in Computer Science and a Master’s degree in Business Administration. Originally from Argentina, he moved to the United States in 2010, becoming a US citizen in 2017. He holds an Executive Leadership Education Program from the University of California, Berkeley.

  • Professional Tennis Coach Certificate
  • Certified Sports Psychology Coach
  • USTA league player since 2015 and team captain
  • Two-time Florida Champion with his team, advancing to Nationals

Learn more about his work with young athletes at www.k12stars.com.

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A reference book to help young athletes develop values and life skills they will use in their adult life.